Grenadian Soca Star Leads the Region onto the Global Stage for Intellectual Property Awareness
Grenadian soca star Jevaughn John, widely known as V’ghn, has etched his name into history as the Caribbean’s first-ever World Intellectual Property Organization (WIPO) IP Youth Ambassador. The announcement, made by the Grenada Office of Creative Affairs (GOCA) in collaboration with the Corporate Affairs and Intellectual Property Office (CAIPO), signals a groundbreaking moment for the region’s creative sector and a powerful step toward global recognition.
This historic appointment by WIPO marks a major leap forward for Grenada, affirming its rising influence within the global creative economy. V’ghn now joins a distinguished international cohort of only 16 IP Youth Ambassadors worldwide—a remarkable feat for a 29-year-old artist who continues to redefine Caribbean cultural presence.
“This is indeed another ‘Wow’ moment for Grenada,” said Senator the Honourable Adrian Thomas, Minister for Tourism, Creative Economy and Culture. “We are immensely proud of Jevaughn John’s historic appointment… Grenada is with you, grace the region with your best foot forward.”
V’ghn, known for his breakout win as Groovy Soca Monarch in 2019 and collaborations with top regional artists, has consistently used his platform to promote intellectual property rights and creative empowerment. In his new role, he will amplify awareness around IP protection, especially for young creatives navigating the digital era.
“You can’t be on stage forever, but your music will stream forever—because music never dies,” V’ghn stated. “Protecting our IP is about securing our legacy and building wealth for generations to come.”
The journey to this international recognition began in 2024 when Grenada was named “Spotlight Country” at the WIPO Assemblies in Geneva. Despite disruptions from Hurricane Beryl, CAIPO and GOCA remained committed to championing V’ghn’s nomination, culminating in his official recognition in early 2025.
“This moment is a powerful symbol of what’s possible when we invest in our people, our culture, and our intellectual property,” said Orlando Romain, Government Advisor and Ambassador for the Creative Industry. “V’ghn’s appointment reflects the kind of visionary leadership we are cultivating through Grenada’s creative economy.”
As part of his ambassadorial duties, V’ghn will perform at WIPO Headquarters in Geneva on July 14, 2025, during Grenada’s 50th Anniversary of Independence celebration. His appearance will underscore the nation’s dedication to innovation, youth empowerment, and cultural sustainability.
Registrar of CAIPO, Robert Branch, emphasized the broader impact of this appointment: “Intellectual property is the currency of the future, and this appointment amplifies the power of owning and protecting our cultural expressions.”
V’ghn’s new role as a WIPO IP Youth Ambassador is not just a personal accolade—it’s a collective win for Grenada and the Caribbean. His appointment affirms that Caribbean creators, with the right tools and recognition, belong on the world stage.
